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The NFT lipstick effect: The future of art in the Metaverse

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NFTs are undoubtedly an opportunity for the present and the future of art, but they come with serious consequences

From the deep nuclei of our brain, dopamine- and noradrenaline-rich fibres branch off into the brain centres in charge of controlling physiological balances. The organism’s necessities related to emotional behaviour are analysed at these locations. The brain’s reward system determines our actions, with the aim of procuring satisfaction of needs, enriched by pleasure. Behaviours found to be useful in fulfilling our demands are therefore repeated. It is simple—every time we experience moments of well-being, our brain reinforces that stimulus, inducing us to repeat it.

Read full article at the Observer Research Foundation...

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